0005 — Hat vs. Crown (Q&A)

Q&A with Capri, ABLTY Team Member, on Why We Call Our Hats "Crowns"

Q: Why does ABLTY refer to its hats as "crowns"?

Capri: It’s simple—what we wear ain’t just fabric, it’s how we show up in the world. When we were coming up with a name for our hats, we wanted something that hit deeper than just a label. So, we call ‘em “crowns” because that’s what they represent—empowerment, confidence, and the legacy you’re building every single day. It’s not just a hat; it’s a statement of who you are and the strength you carry.

Q: What does a crown represent for ABLTY?

Capri: Crowns have always been about power, strength, and owning your space. They’re worn by kings and queens to show leadership and responsibility. We wanted that same energy for our hats. When you throw on one of our crowns, you’re telling the world you’re in charge of your life. You’re making moves, and you’re doing it with confidence. It’s more than just style—it’s about owning your potential and flexing that self-belief.

Q: How do ABLTY’s crowns connect to the idea of building a legacy?

Capri: Every crown we make is about more than just looking good—it’s about the journey you’re on and the legacy you’re building. Everyone’s got a story, whether it’s leveling up personally, building relationships, or making a mark on the world. Our crowns remind you to own that journey, own your narrative. You’re writing your own legacy every day, and wearing a crown means you’re leading the way.

Q: Are ABLTY crowns designed for everyone?

Capri: No question. Our crowns are for everybody. We’re big on inclusivity, and we believe crowns don’t discriminate—doesn’t matter your background, gender, or where you’re from. Everyone deserves to feel like a boss, and our crowns reflect that. Just like our clothing, we create pieces that celebrate diversity and make sure people feel bold, confident, and true to themselves. We designed these crowns for all of us.

Q: How do you hope people feel when they wear ABLTY crowns?

Capri: When you rock one of our crowns, it’s not just about how you look—it’s about how you feel. That crown is your reminder that you got everything it takes to handle whatever life throws your way. Our crowns are made for comfort and style, so when you step out in one, you’re ready to take on the day like it’s yours. Confidence is something you wear, and our crowns are designed to remind you of that every time.

Q: What is the ultimate goal of calling ABLTY hats “crowns”?

Capri: It’s not just for special occasions—it’s how you live, how you walk, how you stand on business. Our crowns are symbols of that daily power. By calling them crowns, we want to remind everyone that you’re worthy of wearing one. You’ve got the strength, the confidence, and the ability to shape your own story. So when you put on one of our crowns, know it’s more than just a hat. It’s a reflection of who you are and the legacy you’re building. Wear it with pride, ‘cause you got “nothing but ability” to create your own path.